CREATIVE CHOICE CONSULTING, INC.

Cathy helps people perform as better leaders (and as better human beings).

Cathy’s expertise, insight, and encouragement have been instrumental in helping me achieve my professional goals and navigate through challenging situations. Her feedback and perspective has helped me see things in a new light and develop as a leader in many different ways. I’m grateful to have her as my executive coach.

Rina Sakhuja
Vice President of Software Engineering, MetLife

Cathy Salit’s engaging method is an immersive experience not to be missed. She worked with me on my presentation skills and executive persona by integrating techniques she uses as an actor and a director. Her creative approach allowed me to both gain greater confidence in expressing myself while expanding my repertoire of style, content and delivery. All the world is indeed a stage!

Nieca Goldberg, MD 
Medical Director, NYC, Atria

Cathy has several rare gifts as a coach. She is an incredible listener and audience; meaning she takes what you say and do (and how you say and do) and gives it back to you with creative ideas, suggestions and direction. Cathy has helped me grow as a leader of people, an educator, a speaker, and a professional overall. It’s not an understatement for me to say she has helped me to both discover and create the person I am today (and am still becoming).

Dr. Carrie Lobman
Chair, Department of Learning and Teaching, Graduate School of Education, Rutgers University

Having Cathy as my coach has been one of the most essential support elements of my career and my performance as an executive. In competitive or challenging situations, she is the trusted and consistent advocate in my corner who encourages and guides me to bring my best self to every interaction. She helps me try out new performances and new ways to engage, and provides the crucial constructive feedback that my too-kind colleagues lack the courage to provide. I’m definitely a better executive because of Cathy’s coaching, but I’m a better human being, too.

Aimee Cardwell 
Chief Information Security Officer (CISO),UnitedHealth Group

What a delightful new contribution to leadership coaching. Cathy has a rare ability to completely shift people’s view of themselves and their teams, with a masterful touch and a twinkle in her eye. Her work is transformative — I’ve seen her over and over again help leaders to explore their human potential by seeing through the lens of a director on the “stage of life”.

Tom Andrews
President, SYPartners

Cathy is a dream coach. She creatively blends the most progressive and vital ideas about human psychology with a fresh and innovative approach that is practical and expansive. She’s able to use her theatrical background, street and business smarts and expertise about human potential to grow you, transform you and inspire you to pursue new and different possibilities.

Dr. Randall White
Council Leadership Team Chair, American Psychological Association, Founding Partner, Executive Development Group


Having Cathy as a coach came at the exact right time in my career. Presented with opportunities for serious professional advancement and opportunity, she has helped me feel and perform more confidently with gravitas and leadership presence while navigating the constantly changing, high-stakes business world. With her help, I’ve been able to grow my relationships across my organization and become more self aware along the way. Her feedback gives me new and creative ways to solve problems, grow my team and meet my goals. I’m grateful she’s in my corner.

Alex Blyakhman
Chief Information Officer, Optum Financial

Cathy’s work creates culture and authentic leaders. She challenges and guides you with smarts, savvy, humor, creativity, and deep knowledge of how to help people grow in new, exciting, and surprising ways. If you get a chance to work with her directly…take it!

Mike McCormack
Managing Director, JPMorgan Chase

Cathy Salit photo

Cathy believes that people are not just who they are; they’re also who they’re not…yet. Human beings at any age can keep developing and becoming who they want to be. Using the tools of theater and improvisation, the developmental psychology of becoming, and a hefty supply of business and street smarts, Cathy helps leaders to experiment, practice, and discover new and more effective versions of themselves. Her clients expand their leadership repertoire — choices and capabilities — to have greater impact, foster stronger and more productive relationships, and to embark on personal and professional journeys of growth and possibility. Read Cathy’s Inc.com thought piece (with practical tips) on leading through volatile times.

INDIVIDUAL COACHING

Reach out to Cathy for a consultation.

GROUP COACHING

Learn about the Coaching Lab.